Delving into Behavioural Economics and Financial Capability
CapableMind is committed to advancing understanding at the crossroads of behavioural economics and financial literacy, empowering entrepreneurs and individuals to make smarter financial decisions. Our mission is to transform how people perceive and manage money by applying proven behavioral principles to foster sustainable growth and financial wellbeing.
Unlocking Behavioural Insights for Financial Empowerment
Meet our diverse experts who drive innovation and financial literacy.

Petra Ellul-Mercer
Behavioral Economist & Financial Capability Consultant
With extensive research in choice architecture, she enhances financial decision- with data-driven financial strategies. As an expert in applying behavioural principles and blending creativity to foster business growth and team dynamics.
Transforming Financial Behaviours for Lasting Success
Hear directly from entrepreneurs and organisations who have leveraged our insights to enhance their financial decision-making and growth.
Working with CapableMind has completely reshaped how we approach financial strategy, blending behavioral science with practical application.
Morgan Blake
Financial Strategy Consultant
The team’s expertise in behavioural economics brought clarity and innovation to our financial planning process, exceeding all expectations.
Jordan Lee
Entrepreneurship Coach
CapableMind’s guidance made complex financial concepts accessible and actionable, greatly improving our business outcomes.
Taylor Kim
Behavioral Finance Advisor